Q&A with Tony Goodwin, Chairman and Founder of Antal International
Antal International is a global executive recruitment organisation with 110+ offices in more than 35 countries. We caught up with Chairman and Founder Tony Goodwin to see how they use PR to achieve their recruitment goals.
Why do we use PR?
“In the B2B market it’s vital to place yourself as a thought leader in your industry. A good reputation comes through well considered and thought out views on the marketplace which is exactly what PR gives us. Advertising can often fail to hit the mark, I think it was advertising guru, David Ogilvy who said “50% of advertising is wasted; we just don’t know which 50%”. With PR this doesn’t happen. We know we’re hitting our target audience every time and providing them with meaningful content. Recruitment is an industry based on taking the initiative and sharing opinions and PR allows us to do this.”